Over the years Telesure has introduced a number of firsts in South Africa including:

• An innovative Service Charter for clients and brokers with self-imposed penalty payments
• Paperless and telephonic insurance
• Scientific risk rating and electronic underwriting
• Business Insurance for SMEs that can be arranged and underwritten telephonically
• On-line quotes and claims, 24 hours a day, with claim tracking capability
• A cash-back bonus, enabling clients to get their first year’s premium back after four uninterrupted years of claims-free cover, or 25 percent of their premiums paid over the four years, whichever is the lesser
• Direct short-term insurance
• Direct long-term insurance (1Lifedirect)
• Voice logging to keep records of contracts
• “Cover with care” to the female market (1st for Women Insurance Brokers)
• Plain Business Writing in all policy books
• On-line aggregator site - (hippo.co.za)
• An environmentally friendly insurance product ibuyeco
• An insurance product for South Africa’s Afrikaans speaking community - Virseker
• Affinity products with premium brands like Virgin Money, Insurance driven by the AA, and Woolworths