MILESTONES
| 1985: | On 1 June 1985 Auto & General Insurance was launched in the South African market. As a timeline reference, elsewhere in the world in 1985, Mike Tyson made his professional debut, the Nintendo Game Consol and Tetris was launched and the first British cellphone call was made |
| 1993: | The Group entered the UK market |
| 1997: | The Group entered the Australian market |
| 1998: | Auto & General’s holding company, Telesure Investment Holdings (Telesure), is created to house the South African interests of the Guernsey-based Budget Holdings Ltd |
| 1998: | Budget Insurance Brokers South Africa is launched |
| 2003: | Sister company Dial Direct, an offshoot of Dial Direct in the UK, is launched in South Africa |
| 2004: | 1st for Women Insurance Brokers, the country’s first female-focused insurer, is launched |
| 2005: | Unity Insurance is launched. |
| 2006: | 1Lifedirect, South Africa’s first truly direct life insurance provider is launched |
| 2007: | hippo.co.za - South Africa’s first insurance internet aggregator site is launched |
| 2007: | Prosper; a product of Unity Insurance is launched |
| 2008: | Dial Direct is named the most popular short-term insurance brand in South Africa in the 2008 Sunday Times Business Times/ Ipsos Markinor Brand Survey |
| 2009: | Affinity partnership with Insurance driven by the AA is established |
| 2009: | ibuyeco, an environmentally-friendly insurance product is launched |
| 2009: | Telesure is voted the second best company to work for in the Deloitte Best Company to Work for Survey |
| 2010: | Affinity partnership with Virgin Money’s Insurance like it should be is established |
| 2010: | 1st for Women is voted as the top insurance brand in the Sunday Times Top Brand survey |
| 2011: | Virseker, an insurance product for South Africa’s Afrikaans speaking community is launched |
| 2011: | Auto & General wins the coveted Isabel Jones Ukusizana Award from the Ombudsman for Short-Term Insurance |
