DIALDIRECT EMBARKS ON ITS LARGEST SINGLE MEDIA PARTNERSHIP WITH M-NET’S THE VOICE SOUTH AFRICA
Tuesday, January 12, 2016
Dialdirect has pulled out all the stops for its headline sponsorship of the much-anticipated first season of The Voice South Africa, to be screened on M-Net from 31 January on Sundays at 17:30.
Dialdirect plans on fully leveraging this current and powerful international talent platform across a wide range of marketing channels.
According to Bianca de Beer, Dialdirect’s Marketing Manager: “This is the largest single media partnership we have ever embarked on, and we have no doubt that it will create unparalleled awareness for our brand, our easy promise and our insurance offering.”
Dialdirect’s sponsorship elements will be seamlessly executed across multiple platforms with on-air opening and closing billboards, ad bumpers, 30 and 60” ads, incidentals, backstage branding, presenter mentions and end credits as well as branding on The Voice South Africa’s various online and social media platforms.
Dialdirect will also award the winner of The Voice South Africa a cash prize of R200 000 to assist in the making the next chapter of their singing career easier.
The adverts that will be flighted during the season feature South African singer/songwriter, Matthew Mole.
Using Matthew’s personal video footage, Dialdirect in partnership with Joe Public have created an emotional montage that illustrates all the time, effort and hard work it has taken to get Matthew to where he is today. He may be living his dream now, but it was a long and difficult journey for the singer, who started playing guitar at the age of 11.
“Like Matthew, the talent we’ll see on The Voice South Africa have worked tirelessly on their singing careers, and we have to take that journey seriously. Our advert demonstrates how there are things in life that take hard work, with the take home message that Dialdirect has therefore made insurance easy,” says de Beer.
Dialdirect launched its ‘Insurance made easy’ brand positioning a year ago and since then, have been committed to delivering its customers an easier, simpler and more convenient insurance solution.
“With Dialdirect, customers have the ability to buy and manage their insurance entirely online, 24/7/365. This is possible through our user friendly dashboard where a customer can add or edit their cover, log claims, request documentation or chat to an online consultant for any queries,” concludes de Beer.
To view the advert, please visit https://www.youtube.com/watch?v=j7cPXH3qkIo
For more information on Dialdirect, please visit www.dialdirect.co.za.
For more information on The Voice South Africa, please visit http://thevoicesa.dstv.com