• AutoSOS is launched by Auto & General.
  • Dialdirect has launched a smartphone App that uses the latest in international telematics technology to monitor driving behaviour.
  • 1st for Women wins the 2017/2018 AskAfrika Orange Index Award for Service Excellence in the Short-Term Insurance category.

  • Dialdirect Insurance launches an industry first - 500MB of data for customers to manage their insurance policies online.
  • 1st for Women launches a new positioning aimed at ‘Inspiring Confidence’ in women.
  • Tom Creamer is appointed as the CEO of Telesure Investment Holdings.

  • Dialdirect gives its brand positioning a complete overhaul with a promise to offer consumers insurance made easy.
  • Dialdirect’s emotional commercial, The Notebook, was awarded a Bronze Lion in the Film Category at the recent Cannes International Festival of Creativity 2015.
  • Auto & General Insurance was once again voted as Best Insurer in the Commercial Vehicle category at the TruckX Expo, Conference & Awards.
  • Telesure launches a partnership with WesBank, a leader in vehicle and asset finance in Africa. Driva Cover, underwritten by Auto & General, provides customers with an automatically underwritten comprehensive insurance premium when their Wesbank (or associated company) vehicle finance contract is approved. This is a first for the insurance industry.

  • Auto & General is chosen by as the car insurer with the best customer service in 2013, a distinction shared with Momentum.
  • On 1 April 2014, MUA Insurance Acceptances started underwriting on behalf of Auto & General Insurance.
  • Hollard Insurance and Telesure Investment Holdings join forces to pilot a Supplier Development Programme for Motor Body Repairers.
  • Virseker announced its sponsorship of Afrikaans is Groot – one of South Africa’s biggest and most popular celebrations of Afrikaans music.
  • International credit rating agency, Global Credit Ratings (GCR), awarded Auto & General Insurance with a claims paying ability rating of AA-. The rating signifies a very high claims paying ability, with strong protection factors.
  • Auto & General is placed amongst the top 3 short-term insurers (personal lines category) at the 16th annual Financial Intermediaries Association of Southern Africa (FIA) Awards.
  • In the interest of good corporate citizenship and to enhance the safety of the wider Fourways community, Auto & General Insurance donated five vehicles to the Douglasdale SAPS
  • Budget Insurance introduced an optional Cash Back Bonus offering for both new and existing customers.
  • Auto & General wins two prestigious awards - Best Insurer in the Commercial Vehicle and Fleet Sector at the inaugural TruckX Conference & Awards and the First Time Sponsor Award at the 17th annual Business Day BASA Awards.
  • 1st for Women launches a smartphone application that gives users immediate access to Assist Services, request Guardian Angels, manage their policies, submit claims and many more exciting features.
  • Auto & General Business Insurance has extended its motor vehicle insurance offering to include heavy commercial vehicles up to 10 tons.

  • Telesure is certified as a Top Employer (South African 2014) by the Top Employers Institute
  • Auto & General launches the first, truly customisable vehicle insurance solution which puts consumers in control of customising their vehicle cover to suit their own requirements in a “pick and pack” fashion from a menu of options.
  • Budget is named as South Africa’s best loved insurance brand in the 2013/2014 ICON Brand Survey.
  • Auto & General launches Stand-alone Business All Risk with Motor Cover.
  • Telesure launches Errors & Omissions Insurance. This solution provides cover of up to R50-million to protect businesses against claims by a client for an alleged mistake or omission that has caused financial loss.
  • Telesure moves to Auto & General Park.

  • Telesure launches the Easyway Centre in Bryanston, Johannesburg. At Easyway, customers are guaranteed an easy assessing and inspection experience.
  • Telesure receives Best Employer Certification from the CRF Institute.
  • Auto & General Brokers launches the industry’s first truly customisable vehicle insurance solution, Saver.

  • 1st for Women and Budget become fully-fledged insurance companies and receive their own insurance licences. This is a great testament to the growth and success of 1st for Women and Budget.
  • Telesure launches Excess Buster, a benefit that allows customers to buy-back their basic vehicle excess
  • Auto & General wins the coveted Isabel Jones Ukusizana Award from the Ombudsman for Short-Term Insurance
  • Virseker, an insurance product for South Africa’s Afrikaans speaking community is launched

  • 1st for Women is voted as the top insurance brand in the Sunday Times Top Brand survey
  • Affinity partnership with Virgin Money’s Insurance like it should be is established

  • Telesure is voted the second best company to work for in the Deloitte Best Company to Work for Survey
  • ibuyeco, an environmentally-friendly insurance product is launched
  • Affinity partnership with Insurance driven by the AA is established

  • Dialdirect is named the most popular short-term insurance brand in South Africa in the 2008 Sunday Times Business Times/ Ipsos Markinor Brand Survey.

  • Prosper; a product of Unity Insurance is launched
  • - South Africa’s first insurance internet aggregator site is launched

  • 1Lifedirect, South Africa’s first truly direct life insurance provider is launched.

  • Unity Insurance is launched.

  • 1st for Women Insurance Brokers, the country’s first female-focused insurer, is launched

  • Sister company Dialdirect, an offshoot of Dial Direct in the UK, is launched in South Africa

  • Budget Insurance Brokers South Africa is launched
  • Auto & General’s holding company, Telesure Investment Holdings (Telesure), is created to house the South African interests of the Guernsey-based Budget Holdings Ltd

  • The Group entered the Australian market

  • The Group entered the UK market

  • On 1 June 1985 Auto & General Insurance was launched in the South African market. As a timeline reference, elsewhere in the world in 1985, Mike Tyson made his professional debut, the Nintendo Game Consol and Tetris was launched and the first British cellphone call was made